Supporting Arts & Sports in Cyprus and Beyond

Our Ambassador

Alekos Menelaou

Alekos Menelaou is a distinguished athlete and businessman, co-founder of the Localito coffee chain. A passionate triathlon enthusiast, Alekos is among the few athletes worldwide to qualify for the grueling Patagonman Ironman in Chile, one of the toughest triathlons globally.

Over his career, he has completed five half-Ironman races, three full Ironman races, and five marathons. He continues to combine his athletic journey with charitable causes, proving that sports can inspire both perseverance and community spirit.

Our Events

Discover the events and initiatives we've proudly supported

Cyprus Diaspora Forum 2025

Supporting Cypriot Diaspora

Pitsas Insurance proudly participated in the Cyprus Diaspora Forum, which honors the most distinguished members of the Cypriot diaspora in the fields of Arts, Science, Entrepreneurship, and Culture. As part of this initiative, we supported the recognition of Lucas Pouroulis, a prominent ambassador of the Cypriot diaspora whose corporate achievements have long attracted the attention of global news agencies.

Mr. Pouroulis is regarded as one of the most exemplary figures in the international mining industry and one of the most respected businessmen on the African continent. The Pouroulis family controls a portfolio of major international enterprises, including Tharisa Plc, Eland Platinum, Petra Diamonds, Keaton Energy, Kameni, and TransAfrika Resources.

Niklas Liepe & Massimo Giordano

Christmas Concert

Pitsas Insurance was honored to be a main sponsor of the Christmas Concert, featuring the celebrated Sony Artist Niklas Liepe at the Pattihio Theater in Limassol. With a musical journey that has graced prestigious stages including the Rheingau Music Festival, Ocean Sun Festival in Helsinki, Musikverein Vienna, La Seine Musicale Paris, and Beethovenfest Bonn, Niklas brought his exceptional talent to Cyprus during the holiday season.

Renowned for his inspiring collaborations with orchestras such as the NDR Radiophilharmonie Hannover, Munich Radio Orchestra, WDR Funkhausorchester, Stuttgart Chamber Orchestra, and Royal Bangkok Symphony Orchestra, Niklas captivated the Cypriot audience with his artistry.

Adding to his impressive legacy, a violin concerto composed for him by Oscar-winning Rachel Portman premiered at the Beethovenfest Bonn and was beautifully recorded with the WDR Funkhausorchester under the baton of Erina Yashima on the SONY Classical label. It was a magical evening that celebrated the season with extraordinary music.

Alekos at Ironman Tallinn

Ironman Tallinn 2025

As the ambassador of Pitsas Insurance, Alekos Menelaou embodies our commitment to promoting a healthy and active lifestyle. This year, Alekos proudly represented Cyprus at the prestigious Ironman Tallinn, part of Estonia's late-summer triathlon festival. The event took place in the capital city of Tallinn, with race courses weaving through the scenic landscapes of Harju County and along the Baltic Sea coastline.

Known for its speed and flatness, the course offers athletes the chance to achieve personal bests — though the coastal winds can present an additional challenge.

Amid this demanding competition, Alekos delivered a remarkable performance, securing 268th place with a finishing time of 10:22:45. His dedication and perseverance continue to inspire our community, proving that discipline, resilience, and passion can lead to extraordinary achievements.

Raphaela Gromes – A Night of Famous Soundtracks

A magical music night

Pitsas Insurance was thrilled to sponsor an enchanting classical music concert of the internationally acclaimed Sony Music Artist Raphaela Gromes! Raphaela Gromes, a virtuosic and passionate German cellist, has won several awards, including First Prize at the Richard Strauss Competition and Concorso Fiorindo Turin. Since 2016, she has released six recordings with Sony Classical. Raphaela performs both the main cello repertoire and lesser-known works by women composers, uncovered during her research at the Frau und Werk Archive in Frankfurt.

She has performed with orchestras such as HR Sinfonieorchester Frankfurt, Tonkünstlerorchester, Zurich Chamber Orchestra, Nurnberg Symphoniker, Saarländisches Staatstheater Saarbrücken, Norddeutsche Philharmonie, and the Belgian National Orchestra under renowned conductors. She has been an exclusive artist with Sony Classical since 2016 having made six recordings on the label.

Alekos in Patagonman

Patagonman Xtreme Triathlon, Chile

As Ambassador of Pitsas Insurance, Alekos Menelaou participated in the renowned Patagonman Xtreme Triathlon in Chilean Patagonia. Athletes plunge into pre-dawn fjord waters, bike hundreds of scenic yet grueling kilometers along the Carretera Austral, and run through rugged trails beside rivers and waterfalls to finish by the stunning General Carrera Lake.

More than a race, Patagonman is a raw, unforgettable journey through extreme natural beauty and harsh, unpredictable weather. Alekos's successful completion embodies the discipline, courage, and endurance that reflect our commitment to resilience and community inspiration.

Berlin Philharmonic Orchestra Concert

Pafos 2017 – European Capital of Culture

Pitsas Insurance played an important role in Pafos 2017 – European Capital of Culture, a year-long celebration of arts, music, and culture that transformed the city into a vibrant international stage.

As part of our contribution, we insured the landmark concert of the Berlin Philharmonic Orchestra, one of the world's most prestigious ensembles. The event brought together thousands of people and highlighted Cyprus as a hub of cultural exchange.